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This web site states the following, "Chemi-Pharm AS is developing, producing and selling disinfection." We noticed that the web site also stated " Cleaning and maintenance products and natural cosmetics." It also said " The company has been established in 1997 by Dr. Ruth Oltjer, who realised, due to her job in hospitals, the importance of qualitative, allergen-free disinfectants. The company has exported its production to most of the EU-countries, to Russia, to ex-Soviet countries and to Asia. Disinfectants and cleaning agents are mainly sold to medical institutions, dental offices, family doctor ." The header had Chemi-Pharm as the highest ranking optimized keyword. It is followed by developing and selling which isn't as ranked as highly as Chemi-Pharm. The next words chemi-pharm.com uses is and. maintenance was included and might not be understood by search parsers.